The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.
--George Bernard Shaw

How To Start a Company
How To Run A Company
How To Manage A Board of Directors
How to Close a Sale
On Venture Capitalists
The Expectations Game
Act on Facts, Not Faith
What's wrong with American corporate structure --and how to fix it
Adapt Technologies' Board of Directors
On Profit Maximization as the Social Responsibility of Business
The Role of Marketing in a Start-Up
Move over, CEO: Here Come the Directors
How Cisco's CEO Works the Crowds
The Fear Factor
To Partner or Not To Partner, That is The Question
The Hard Job of Interviewing
Meet Jason Fried
The only magazine I have ever read cover to cover
The mathematics of viral marketing
Looking for a really cool job?
Smart people should work in start-ups
9 women cannot make a baby in 1 month
Complacency stumps innovation
Paul Graham on start-ups
James Surowiecki on Boards of Directors
Assembling the team
Pack your products and writings in snack sizes
Are ideas or execution the limiting step of progress
Zero to 1 billion in 4 years or less
On the valuation of private company securities

I come from a family of scientists and entrepreneurs. My great-great-great-great-great-grandfather, Hayum Moos, was Albert Einstein's great-great-grandfather. My grandfather, Ernst Moos, had to quit medical school in Berlin due to Nazi oppression and fled to Argentina, where he started two small companies as a penniless Jewish refugee. My uncle Ron Baecker is the founder of several companies, and Professor of Computer Science, Bell Universities Laboratories Chair in Human-Computer Interaction, and founder and Chief Scientist of the Knowledge Media Design Institute at the University of Toronto, was named a Pioneer of Computer Graphics by ACM SIGGRAPH, has been elected to the CHI Academy by ACM SIGCHI, and has been given the Canadian Human Computer Communications Society Achievement Award. My mother, Silvia Moos, is the founder of Centralab, Argentina's most important clinical chemistry lab and a state of the art automated facility, and Klik, Argentina's first mental fitness center. My Dad started the Argentina offices of Heidrick & Struggles and currently heads Korn Ferry South South America.

My own first entrepreneurial venture was making and selling ornamental candles with my brothers in the neighborhood, when we were all children --although my brother Nico was the spirit principally behind the candle factory. It got a little more serious in college, designing, making and selling T-shirts and sweatshirts with the university name and logo; we did very well until both partners left the country to pursue scientific studies, sacrificing the venture to science. In grad school, I took a break from earthly profits and founded the Caltech Filmmaking Club, the Caltech Kiteboard Club, the CNS Journal Club (also with Gabriel Kreiman) and the Da Vinci Club (with Dan Lieberman), all of which got funded and exist to this day. It was during this time that I started writing up some of my first inventions. Initially, I thought established companies such as Google would soon catch up to my ideas, so I did nothing. When several years passed and they had still not come up with any of my inventions, I decided to start Adapt. I have not stopped since. Read The Invention Factory's blog for up to date news on my latest ventures.

Other resources for entrepreneurs:
Guy Kawasaki's Blog on Entrepreneurship
Bnoopy: Joe Kraus' blog on entrepreneurship, explaining why there's never been a better time to be an entrepreneur

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