Adapt launches SEM-in-a-Box

On Google Adwords:

Conversion fraud
Which CTR does Google Adwords use to determine AdRank
Google Adwords Landing Page Quality Score Changes



A/B and Multivariate Testing, Conversion Rate Estimation

Appraising the Role of Luck



Conversion Rates

How Search Distribution Networks Affects Conversion Rates



Conference talks

My invited talk at the Internet Merchants Association (IMA) first annual conference in 2007
My invited talk on Pay Per Click Strategies at the Professional EBay Sellers Association Annual 2006 Meeting
My invited talk on Reaching Latino Audiences at the first Search Engine Strategies Latino Meeting






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